Major flagships have been presented in recent months, yet Samsung stands alone under the spotlight. You’ve probably noticed that the new Galaxy Note 7 is the star of the moment. However, some people won’t buy the Galaxy Note 7. Here are the reasons:
1. The price is nasty
We shouldn’t pretend here. The main reason why people would not buy a Galaxy Note 7 is the price. At a time when bargains abound, Samsung insists on offering smartphones at exorbitant prices. After all, the price of Apple’s smartphones is also high yet people continue to buy them. This premium price loop just seems to work for some.
But it’s the law of supply and demand. Obviously if people are willing to pay such sums to buy the device, Samsung’s shouldn’t stop them. The problem here (and elsewhere) is that manufacturers – and society at large – create/exploit our desires. Once a person becomes a customer, convinced that they must buy a particular phone, he or she will be ready to fork out cash, thinking that the end justifies the means. Samsung finds the right balance in order to keep these customers: find the maximum price that people are willing to pay without making them feel ripped off.
2. The Note 7 outperforms needs
While reading the previous paragraphs, many of you probably thought that the design and specs of the Note 7 justify its price. In absolute terms, this is true. The device is excellent in many ways, and we must admit that grasping it is an experience worth trying. In terms of performance, it’s true that some points are open to criticism.
The daily business of many people does not involve extensive use of their phone’s capabilities. Of course, you need good hardware to run games, but is it necessary to have the best equipment if a less powerful (and cheaper) component does the job? It’s a bit of a ‘buy a tank to kill a fly on the window’ situation. This does not include the Galaxy Note but all flagships. Some people use their smartphone mainly for calling, listening to music, messaging and even some apps, so they have no big expectations of performance and, therefore, don’t really need a flagship. But the Note 7 has unique features: a stylus and an iris scanner. This may be a good selling point but is not useful for my needs.
This is purely a matter of taste. Do you remember the Galaxy S5 and the garish blue color? At that time, TouchWiz had a hideous interface and a mix of colors that was totally chaotic.
Fortunately, things have changed and TouchWiz has been greatly improved. We could already see the difference with the S6 and the S7, and things have changed again with the Note 7. Graphically, it is prettier to look at. And on the Note 7, menus have been reworked.
The effort is there, but TouchWiz remains TouchWiz. Color associations are always strange (a white icon on a bright yellow background, all in slightly rounded form…). We always find preinstalled apps (which have also been reduced in number, thankfully). As for Android Nougat, do not expect to have it for a while…unless Samsung decides to provide updates more quickly, of course.
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