Apple is gearing up for the largest event in its modern post-iPhone history. We say “post,” as the iPhone’s place in Apple’s revenue ledger is still huge but shrinking, and the company is betting on a potent mix of wearables and services to supplement the inevitable dip in iPhone demand that comes with the product’s maturing.

Thus, not only will it be announcing an iPhone 11Pro and Max, and launching them at the same time for the first time, but also new Watch and other surprises in the product department. The focus, however, may be as much on the new iPhones, as on launching of Apple’s new TV+ and Arcade original content and gaming subscription streamers.
While the iPhones are expected to feature genuine camera upgrades, as prompted by the huge camera bumps on their backs, with emphasis on low-light shots and computational photography, the Watch will add sleep tracking and other popular health-related wearable services to boost sales.
Apple’s services revenue is the one that exhibits crazy growth momentum, so it’s explicable that it wants to shift the focus from hardware to its shiny new content platforms and we’ll compare and discuss them after the price tags have been revealed. For now, we wanted to ask you which new Apple product or service will you be most excited to see during tomorrow’s Apple event?

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