For many developers, the most stressful part of launching a new app is waiting for Apple‘s approval. This critical final step can delay an otherwise precisely timed release or present other last-minute hurdles for developers who have already spent weeks or months on development.

Though Apple already has a detailed set of guidelines for developers, the company explained common issues with App Store submissions in a new post on its site for developers.

The company revealed the top 10 reasons apps get rejected from the App Store during the final week of August. While some issues, such as crashes and bugs, are obvious, others are less glaring and may come as a surprise to developers.

The biggest culprit, according to Apple, was not providing enough information, which accounted for 14% of total rejections. Providing the necessary details for testing such as demo account information and current contact information is essential, as Apple explains:

Enter all of the details needed to review your app in the App Review Information section of iTunes Connect … If features require an environment that is hard to replicate or require specific hardware, be prepared to provide a demo video or the hardware.

Other top reasons included too many bugs and crashes (8%), failure to “comply with Developer Program License Agreement” (6%), and the design’s failure to meet Apple’s user interface requirements (6%).

Apps must also have relevant names and not be intentionally misleading or confusing to users.

  • Apps with names, descriptions, or screenshots not relevant to the app content and functionality will be rejected (5%)
  • Apps that contain false, fraudulent or misleading representations or use names or icons similar to other apps will be rejected (5%)
  • App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion (4%)

Submissions that are unfinished or test versions of a final product are also rejected. Apps that contain placeholder text accounted for 4% of rejections while submissions labeled as “beta,” “demo,” “trial” or “test” accounted for 2% of dismissals.


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