Apple confirmed on Wednesday that it will buy Beats Electronics and Beats Music for $3 billion, by far the largest acquisition in its history. Apple is buying the two companies for a purchase price of about $2.6...
Tagged: BEATS ELECTRONICS
Can Apple Incorporate Its New Brand Without Missing a Beat?
Apple’s a very secretive company, but it’s a good guess that there’s no playbook in its Cupertino headquarters for incorporating an existing consumer brand into its portfolio. That’s because Apple has never done anything...
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